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Content that fills your holiday rental
Bookings start with an image. We explain how to stand out among thousands of properties with content that conveys lifestyle and increases direct bookings.
In holiday rentals you compete with thousands of listings. The difference between being “just another one” and “the one I want to book” is in how the property is presented: light, rhythm, order and lifestyle. And it all starts with the first image.
Here’s how we approach content for tourism properties in Mallorca and why a good visual investment pays for itself in just a few bookings. You can see examples in our portfolio.
The cover photo decides the click
On platforms like Airbnb or Booking, the main photo determines whether a guest clicks or keeps scrolling. A bright, well-composed cover that conveys the home’s best feature —the pool, the terrace, the views— boosts the click-through rate and, with it, bookings.
That’s why we plan the shoot to capture each space in its best light, just as we do when documenting an architecture project.
Sell the experience, not just the house
A guest doesn’t book square metres: they book a holiday. The content has to convey that promise —morning coffee, sunset from the terrace, a dip in the pool— so they picture themselves there before they even message you.
- Reels and short video showing the flow of the home and its surroundings.
- Drone shots to place the property by the sea or in the Mallorcan countryside.
- Lifestyle details: breakfasts, textures, charming corners.
- Golden-hour photography for warm, irresistible exteriors.
Content that works for your direct bookings
Relying only on platforms has a cost: their commissions. A solid content library lets you build your own brand on social media and your website, attract direct bookings and reduce dependence on middlemen.
Posting consistently —reels, stories, seasonal updates— keeps your property visible all year and builds loyalty with those who already know you.
An investment that pays off fast
Professional content isn’t an expense, it’s a profitability tool: more clicks, more nights booked and the chance to raise your average rate because your listing conveys more value. In Mallorca’s high season, the difference shows week by week.
Want your property to stand out this season? Tell us about your project and we’ll prepare a content plan tailored to you.
Frequently asked questions
How many photos do I need for my holiday rental listing?+
It depends on the property, but we usually recommend a selection covering every room, the exteriors and lifestyle details. Quality and tidiness matter more than quantity.
Is video worth it on top of photos?+
Yes. Video and reels increase social reach and help guests picture themselves in the home, which improves conversion versus a photo-only listing.
Does content help win direct bookings?+
A lot. With good content you can grow on social and your website and capture direct bookings, reducing platform commissions.
How often should content be refreshed?+
Ideally by season, to show the property at its best at each time of year and keep the profile active and fresh.
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